We have been lucky enough to work with some truly amazing companies who create software that solves all sorts of business challenges.
But what if the market does not recognise those challenges. Or is reluctant to change?
The journey from ‘lead’ to ‘customer’ is a road filled with obstacles. So what can YOU do about it?
The first thing to do is GRAB THEIR ATTENTION. And for Software Marketing, there’s no better way to do this than an animation.
83% of marketers say video & animation has helped them generate leads.
Source (wyzowl.com)
Are you using Animation in your sales process…?
Let us introduce someone who recently has; John Chang, MD of KIA UK. You’d like John, he wants to help his customers to produce more great Films and TV for us all to enjoy.
KAI UK have developed a software solution called Octopus PMI, specifically targeted at the Film and Television Production sector to reduce time and provide full visibility to production accounting. Pretty amazing! But their potential customers were telling them:
“We don’t want to learn something new.”
Source (wyzowl.com)
Cue the Animation!
We spent time with KAI to get a demonstration of the software, exploring key features and benefits and to gain an understanding of why they might be important to the audience.
Storyboarding, animating, music and voice-over work all followed – with full visibility for John and the team at KAI UK at every step.
Take a look at the animation below and let us know what you think!
John was delighted with the finished animation:
“Feature Media quickly understood what is quite a complicated product.
We have received great feedback on the animation and we’re planning to do more.”
KAI are using their animation:
• For company presentations
• In client pitches
• And on their website
For more on KAI and Octopus PMI, take a look here: www.kaiuk.co.uk
If you want to know how animation can help your business, let’s talk.
Call us today 0113 220 5265
Contact me at julie@featuremedia.co.uk
