FAQs

Every video production company will have their own unique process but essentially they will follow this order:

• Pre-production
• Production
• Post-Production & Motion Graphics
• Delivery

At Feature Media we have worked hard to develop a robust process, which we continually review and evaluate. We produce all our services in-house and have been told by our customers that they valued our really clear communication at each stage.

We also have invested time and money in CRM and Project Management systems, which mean that there are no gaps or repetitions in communication and, should anybody you’re relying on be ill, the work can be picked up by another member of the team – or outsources quickly, should you have a deadline. Either way you will be kept fully informed – we never miss deadlines.

Feature Media started with nothing…no clients, no experience, no networks and no money. We just wanted to learn how to make films and inject some of the those techniques into a corporate setting. The original team were completely self taught and we still encourage autonomous learning within the team today. The other thing we’ve had from the beginning, is a value for treating everybody that we come into contact with as well as we would want to be treated. This goes throughout the business; informing who we recruit, meaning we pay suppliers on time (and sometimes early), wespend time trying to educate and have a genuine desire to help all our customers succeed in their businesses.

We go above and beyond and don’t just wait until you ask the right question. We give our advice freely and we never let people down.

Even before scriptwriting begins, we will have conducted a fairly rigorous discovery meeting in order to help you develop your brief in full. Once we have all the information, a first draft of the script is written ready for your comments – you may have forgotten to mention something or want to use a particular phrase to explain something.

From experience, we also know how many words fit per minute of screen time, both for an interview and voice-over style, so our first draft really is a useful guide – many people have a tendency to go absolutely blank if they’re left to write a draft script or write ‘War and Peace’ – both of which are a waste of your time.

Whilst a full script can be written for any voice-over parts, if you want to include interviews, we deal with those in a slightly different way – working out what you want the answers to be and developing the questions that need to be asked. Trying to get interviewees to remember a script never works well – people always get hung up on certain words and phrases – making them feel less and less confident and impacting production time. We use a ‘script’ to prompt – often businesses leave us to do the interviews alone so its important we get the answers they want from interviewees.

Measuring Return on investment is important for any new business innovation, whether that be marketing, training, customer service, sales or general process. Measuring return on video isn’t easy and sometimes it’s impossible – ultimately you need to know what you’re trying to achieve.

Usually we help people with communication issues

Common challenges are:

• Our customers keep buying things we do from our competitors
• We need to demonstrate how our product works – either to sell it or to educate and add value
• We need to differentiate ourselves from our competitors
• We need to explain process
• We need to share best practice and save money on training
• People don’t get what we do
• These can all be general messages or very specific ones.

In order to measure return you need to take a benchmark of where you are now:

• What are your sales conversion rates now?
• How much traffic and Enquiries do you get from your website?
• What’s your website ranking?
• Do you spend a lot of time with customer ‘complaints’ or FAQ’s?
• Do your sales team deliver a consistent message? What impact does this have?
• Do your prospects know what you do? Do they know how you do it differently? Do they know the value/benefits your product and services can add to their business?
• Which of your customers buys what from you and could you sell them more?
• Who are you customers and how do you currently communicate with them?
• How many enquiries/sales do you get from your e-mail marketing campaigns?

Whatever you want to change or improve, whatever is important to you, you need to know what success will look like. Often we give advice to our customers about measuring and then do a follow up review only to find that they haven’t taken much of our advice – we understand that its difficult when you’re busy but proper implementation will get the best results.

Often video is difficult to measure because results are not always quantifiable. Sometimes the result needs to be ‘making my team feel proud to work here’ or ‘giving people confidence’ – all you can do here is evaluate responses.

Often video needs to be part of a marketing campaign. Unless you take your time and, for example, send out a series of e-mail campaigns without a video and then again with a video

(perhaps you’ve previously run a campaign which you measured the results of) you won’t really know.

Either way, we’ve never had anybody disappointed and always get good feedback. You can look at our work on our portfolio page and click through to lots of case studies.

You can learn more about how to successfully measure and improve the ROI of your video content in our blog here