Pd-m is an innovation, product design and manufacturing business based in North Yorkshire. Managing Director Richard Hall wanted to use the power of video to communicate with new prospects across various sectors – including Medical Technology, Manufacturers, Entrepreneurs and SMEs.
Richard Hall the MD was keen to provide a visual reference to what he did. With this we decided that customer testimonial videos were the best way to do this.
We worked with Richard to explore the business benefits that video could bring, to establish the investment required and the best marketing channels to use. The initial rollout would be via the new Pd-m website and at exhibitions.
PRODUCING THE FILM
We worked together to develop scripts tailored to each specialist area. Filming took place over two days across Yorkshire, and included several interesting locations, including an operating theatre!
We offered guidance to each person on presentation skills and how to look their best on camera.
The finished videos really capture Pd-m’s expertise in addressing the industry-specific issues which are so important to their clients. The feedback has been excellent, with several of Pd-m’s clients now exploring options for using video themselves.
“The videos are a powerful means of letting our clients talk for us.”
Richard Hall, MD